Toast the New Year with Bottomless Door Country Cherry Vodka “Mimosas” & Feast on Housemade Chilaquiles, Beef Hash & Chicken & Waffles at The Crafthouse’s Downtown Milwaukee Location
The serious stuff of 2022 can wait until Monday, January 3. Central Standard Distillery Co-Founders Evan Hughes and Pat McQuillan are hosting a special “resolution-free” New Year’s Day brunch Saturday, January 1 at their Central Standard Crafthouse & Kitchen, 320 E. Clybourn St. in downtown Milwaukee.
“We’re going to strictly enforce the unwritten rule that New Year’s resolutions cannot start on a weekend,” McQuillan said. “We will keep the New Year’s Eve party rolling with a special resolution-free brunch Saturday, January 1 and our tradition Sunday brunch on January 2.”
The star of the special-edition brunch will be the Crafthouse’s famed bottomless Door County Cherry Vodka “mimosa,” a riff on the classic screwdriver featuring Central Standard’s housemade Door County Cherry Vodka, orange juice, seltzer and garnished with a fresh orange slice.
Must-try menu items will include the Central Standard hash, which is house-herbed potatoes, two-poached farm-fresh eggs, Hooks Swiss cheese, arugula, Red Cabin Bourbon caramelized onions and 24-hour braised beef; Chicken and waffles, which is served with Red Cabin Bourbon compound butter; Housemade Chilaquiles with roasted salsa roja, tomatillo salsa, sunny side eggs and Farm Happy cilantro micro greens: A kale salad, which is Farm Happy winter kale, Door County cherries, toasted cashews tossed in a champagne vinaigrette.
Along with cocktail and menu-item specials on January 1, the New Year’s brunch will also feature raffle prizes including a January worth of free mocktails from the Crafthouse’s special January mocktail menu; a complimentary Green Bay watching party in the distillery’s private Founders Room event space, Central Standard SWAG and more.
“After the 2021 we’ll all have survived, we think everyone in Milwaukee deserves at one more brunch, a round of cocktails and a chance to win some free SWAG,” Hughes said. “Resolutions and the more serious stuff of the New Year can wait until Monday, the 3rd. Let’s brunch January 1 and 2.”
Brunch at the Crafthouse will be served from 11 a.m. – 3 p.m. on Saturday, January 1, and will return to its regular 11 a.m. – 4 p.m. hours on Sunday, January 2. A special New Year’s Day Happy Hour will also run from 3:20 p.m. to 6:20 p.m. on Saturday, January 1.
The Midwest’s First Urban Distillery & Restaurant
Back in August, Hughes and McQuillan opened their Central Standard Crafthouse & Kitchen, the Midwest’s first new urban distillery and restaurant.
The distillery’s new home, complete with a tasting room, tour operation, restaurant, private-events space and rooftop patio, replaced the formerly vacant Wisconsin Leather Building, which was built in 1874 and remains one of the oldest structures in downtown Milwaukee. In addition, the 11,700-square-foot, three-story Crafthouse & Kitchen houses a 100-gallon pot still that will produce all spirits served and sold on site.
Central Standard: Your Local Midwest Craft Distillery
Central Standard Craft Distillery, a small batch, craft distillery in Milwaukee and the fastest growing top-10 Wisconsin-based distiller, handcrafts award-winning, bourbon, whiskey, vodka and gin from locally sourced ingredients. Founded in 2014, Central Standard spirits has won 37 medals across multiple categories for their craft distilling.
“For us, it’s not about the awards or the accolades,” Hughes explained. “it’s about making the best-tasting craft spirits with the finest local ingredients that bring to life the outdoor lifestyle of the Midwest.”
Central Standard’s portfolio of premium spirits includes Red Cabin Bourbon, Door County Cherry Vodka and North Wisconsin Brandy*. Door County Cherry Vodka is a blend of Central Standard’s award-winning 100% handcrafted vodka infused with Door County cherries, which are mellowed with a touch of local-harvested, fresh honey. North Brandy, which is handmade in small batches and aged for a minimum of two years, is finished in Central Standard bourbon barrels. Red Cabin Bourbon is aged to perfection and then finished in California Cabernet wine barrels. Thanks to the red-wine-barrel-finishing, Red Cabin Bourbon – which won a Gold Medal at the Los Angeles International Wine and Spirits competition in 2019, delivers a complex-yet-approachable taste.
“When you think of our entire lineup – Door County Cherry Vodka, North Brandy and Red Cabin: They’re all perfectly handcrafted for enjoying here in the Midwest or wherever your travels take you,” McQuillan concluded.