September Is Brandy Old Fashioned Month – Hall Of Fame Nominations Now Open

Brandy Old Fashioned Month

This September we’re launching a month-long campaign encouraging Wisconsinites to request hand-crafted brandy from local, family-owned distilleries in their Wisconsin Brandy Old Fashioned cocktails.

 

“We’d love for everyone to ask for our North Wisconsin brandy when ordering their Old-Fashioned cocktails,” McQuillan said. “But more importantly, we want to encourage people to drink locally, support hard-working Wisconsin families and taste brandy from local distillers.”

To build awareness for their drink-local crusade, Hughes and McQuillan worked with the Wisconsin governor’s office to proclaim September as Wisconsin Brandy Old Fashioned month and the first day of fall (Sept. 23) as Wisconsin Brandy Old Fashioned Day.

 

“Wisconsin Brandy Old Fashioned month is all about showcasing and connecting Wisconsinites with great local distilleries,“ said Hughes, who is also a board member of the Wisconsin Distillers Guild. “Here in Wisconsin, the spirits industry supports more than 39,000 jobs from family farmers and truck drivers to glass-bottle makers and those in the hospitality industries. In all, Wisconsin distilleries impact billions of dollars in economic activity each and every year in our state.”

 

The Brandy Old Fashioned Hall of Fame

Starting Friday, Hughes and McQuillan will again ask folks from across the state and country to nominate individuals deserving of Brandy Old Fashioned Hall of Fame status. Anyone can nominate a potential hall of famer by going online to thecentralstandard.com/brandy-old-fashioned-hall-of-fame and explaining why he or she is worthy in 50 words or less.

 

“Last year, we inducted six folks from across the state and beyond into the inaugural class of the Brandy Old Fashioned Hall of Fame,” Hughes said. “There was a 90-year-old grandfather nicknamed Old Fashioned; the owner of a State-Fair winning Old-Fashioned recipe; and an out-of-stater who travels home as she just can’t find a quality Old Fashioned outside Wisconsin. That is what the Brandy Old Fashioned Hall of Fame is about: Honoring everyday folks who love and embody our state’s favorite cocktail.”

 

Brandy Old Fashioned Hall of Fame nominations will be accepted through Sept. 30 and a panel of judges will select this year’s inductees based on the strength of their nomination and their story. The 2023 honorees will be announced in October and an induction ceremony will be held in February

 

Brandy Old Fashioned Hall of Fame inductees receive a year’s supply of North Wisconsin brandy; a custom bottle of North Wisconsin brandy with their photo on it; lifetime VIP status at the Central Standard Crafthouse & Kitchen, the Midwest’s first urban distillery and restaurant at 320 E. Clybourn St. in downtown Milwaukee; and recognition in the Brandy Old Fashioned Hall of Fame in the Founders’ Room at the Crafthouse & Kitchen.

 

A Wisconsin-Wide Grassroot Effort

Starting Friday, Hughes and McQuillan will also begin advertising their drink-local campaign on billboards across Wisconsin and encourage Hall of Fame nominations at on- and off-premise accounts statewide.

 

“When we ask, people share that they often order the same old brandy in their Old Fashioneds because that’s just what they’ve always done,” McQuillan added. “When they taste ours and others made here in Wisconsin, they’re floored by the flavor. That’s our ask: Next time you order an Old Fashioned, give a brandy from a local distillery a try as we’ll put the taste of our North Wisconsin brandy up against any competitors across the country or around the world.”

 

Along with the billboards and call for Hall of Fame nominations, Hughes and McQuillan are bringing the campaign to life at their Central Standard Crafthouse & Kitchen by:

  • Hosting weekly happy hours, where Old Fashioned cocktails made with North Wisconsin Brandy will be sold for only $5 from 5 – 7 p.m. every Wednesday during September.
  • Offering Crafthouse & Kitchen brunch goers their first Old Fashioned cocktail free on Brandy Old Fashioned Day, which is Saturday, Sept. 23.
  • Unveiling a new fall menu featuring North Wisconsin brandy-infused dishes.
  • Introducing a private Brandy Old Fashioned cocktail class, which is perfect to book as a corporate team building event, client entertaining outing or birthday party at the Crafthouse & Kitchen.

Our Lemon Honey Bourbon Smash will be served at Summerfest

Honey bourbon

Once again you’ll be able to enjoy Central Standard cocktails for the full run of Summerfest. This year our Pour Ready “Lemon Honey Bourbon Smash” at several Summerfest bar locations.

Last year we were grateful to have our Pour Ready “Door Country Cherry Lemonade” featured during the festival and this year we’re even more excited as the Lemon Honey Bourbon Smash is a perfect fit for beautiful Summer days.

You don’t have to wait for Summerfest to try it, we have all four flavors of our Pour Ready cocktails available at several retail locations as well as for sale at the Crafthouse & Kitchen location.

Learn more about our Pour Ready cocktails (link the full line to the Pour Ready page https://thecentralstandard.com/pour-ready-cocktails/)

Honey bourbon

(photo credit: OnMilwaukee.com)

Our Flannel Series Warms Up With The North Brandy Chocolate “Limited Edition” Release

North Brandy Chocolate - Flannel Series

Warm up your winter with the next in our limited edition Flannel Series, Chocolate Brandy.  First we take our award winning North Brandy and steep real chocolate and just a touch of coffee bean…and let that soak in for up to 30 days. The result is a perfect pairing of brandy and chocolate sweetness, which we feel is better than even chocolate and peanut butter.

Perfect to mix in your holiday eggnog, create a holiday old fashioned, or just sip in a snifter in front of the winter fire. So skip the dessert this year, and enjoy a cocktail.

Inaugural Brandy Old Fashioned Hall Of Fame Inductees Announced

Brandy Old Fashioned

Creator of the World’s Largest Old Fashioned; a Former Wisconsinite Who Treks Home for Her Favorite Cocktail & a 90-Year-Old Grandpa, Who Died Before Today’s Announcement, Among the 2022 Honorees

Today we unveil the inductees into the first-ever Brandy Old Fashioned Hall of Fame. In all, we received 90-plus nominations from all corners of Wisconsin and from as far away as Colorado and Missouri.

Nominating stories included cocktail recipes passed down over multiple generations, fathers famed for home-muddled cherries, and even former residents who now travel back to the Badger state to enjoy a true bourbon-less Wisconsin Brandy Old Fashioned Cocktail.

“We were floored by the sheer number of nominations and the quality of their stories,” McQuillan said. “Reviewing the submissions reminded all of us of the passion and love that everyday Wisconsinites and folks from across the country have for our state’s favorite cocktail.”

The 2022 Slate of Brandy Old Fashioned Hall of Fame inductees includes:

Anthony Berg
Tony Berg (from Milwaukee) who received 12 nominations. In one, his brother Nick noted “While ice fishing on Round Lake, Tony created possibly the world’s largest Brandy Old Fashioned.”

Charlotte Berndt
Charlotte Berndt (from Raymore, Mo.) was nominated by her daughter Lisa Macy, who said “The bane of her existence is that she can’t get a Brandy Old Fashioned sweet worth anything outside of Wisconsin. She now lives in Missouri and comes back often to Wisconsin to get a decent cocktail.”

Karl Klatt
Karl Klatt (from Madison) was nominated by his wife, who wrote “To say my husband is passionate about Old Fashioneds is an understatement. He muddles his $20 cherries and puts his heart into it. For Karl, the Wisconsin Brandy Old Fashioned is a lifestyle.”

Tim Vetz
Tim Vertz (from Milwaukee) was nominated by seven including his wife, Joy, who wrote “Tim won as the top amateur for his Brandy Old-Fashioned at the 2016 State Fair and turned this talent into fundraising for Wisconsin nonprofits, raising over $75,000 in the past 10 years.”

David Lardinois
David Lardinois (from Pewaukee, Wisc.) received 11 nominations, including one from his daughter, Linda Reis, who wrote “Since the 1970’s, my dad has been known for his Old Fashioneds. They were a must on ski trips, while boating and during holidays. He even created his own labels for his mix.”

Eugene Kasprzak
And, finally 90-year-old Eugene Kasprzak (from Sussex, Wisc.). Nicknamed “Old Fashioned,” Eugene was nominated by his granddaughter Jessica Kasprzak. In her nomination, she wrote “My biggest memory of my grandfather will always be his love of Wisconsin Brandy Old Fashioneds.” Sadly, Eugene passed away after he was nominated and two weeks before today’s announcement.

Fame, Free Brandy & So Much More
Each inductee will receive a year’s supply of Central Standard’s North Wisconsin brandy; a custom bottle of North Wisconsin brandy with their photo on it; lifetime VIP status at the Central Standard Crafthouse & Kitchen at 320 E. Clybourn St. in downtown Milwaukee; and their name displayed in the Brandy Old Fashioned Hall of Fame, which is housed at the Crafthouse & Kitchen.

The Road to the Hall of Fame
Starting September 1 as part of Wisconsin Brandy Old Fashioned month, Hughes and McQuillan began asking folks from across the state and country to nominate individuals deserving of Brandy Old Fashioned Hall of Fame status. Anyone could nominate a potential hall of famer by going online and explaining why he or she was worthy in 50 words or less. Nominations were accepted through Sept. 30, and a panel of judges selected the inaugural class of Brandy Old Fashioned Hall of Fame inductees based on the strength of their nominations and their Brandy Old Fashioned stories.

“Brandy Old Fashioned month and the new hall of fame were both designed to connect Wisconsinites with the great local distilleries we have here in the state,” said Hughes, who is also a board member of the Wisconsin Distillers Guild. “The spirits industry in Wisconsin supports more than 39,000 jobs from family farmers and truck drivers to glass-bottle makers and those in the hospitality industries. In all, Wisconsin distilleries impact billions of dollars in economic activity every year in our state and beyond.”

Central Standard releases beer brandy collab with Hofbräu München

Hofbrau Munchen

Central Standard Unveils 1st Global Collab in it Brewmasters Brandy Series

Distillery Co-Founders Team with German Brewing Icon Hofbräu München to Release Special Limited-Availability Bottling of North Brandy Combined with Hofbräu Winter Spezial Delicator.

Central Standard Craft Distillery is going global with the unveiling of the next release in the distillery’s Brewmasters Brandy Series: a collaboration with Hofbräu München, the renowned 400+ year-old brewery known for Oktoberfest, the world’s largest beer festival in Munich.

“For our latest Brewmasters-series release, we wanted to make it a truly global collaboration,” Hughes said. “And no better brewery to partner with than Hofbräu München, the top name in German brewing and owner of the most famous beer hall in the world.”

The new beer brandy, which hits retail shelves across the Midwest in a limited supply starting October 1, combines Central Standard’s North Brandy with Hofbräu’s Doppelbock seasonal special Hofbräu Delicator, which is bottled as Hofbräu Winter Spezial and available in six packs in the United States.

The result is a flavorful beer brandy with notes of dark chocolate, cherry and dried fruit. “When I had my very first taste of it, I knew I wanted to bring it to Oktoberfest in Munich and share it with the world,” said Hans Weissgerber, Managing Director of Old German Beer Hall in Milwaukee. “It’s just that good. Combining the heritage of the Hofbräu München Brewery and the hand-crafted spirit of the Central Standard Distillery creates a truly must-try collaboration.”

“The new Hofbräu North Brandy collaboration has something for beer and brandy fans alike,” said Jim Kanter, Chief Commercial Officer of Central Standard Distillery. “Beer lovers will appreciate the roasted caramel malt flavor and subtle beer sweetness,” he said. “Brandy fans will love the bold, rich flavor. It tastes like a cozy Bavarian night.”

The collaboration offered Hughes and Kanter an opportunity to celebrate their hometown and state. “This new beer brandy really embraces the Germanic roots of Milwaukee, Wisconsin and the Midwest,” said Hughes. “Teaming with Hofbräu München and specifically their Winter Spezial Delicator made the ideal match for our North Brandy.”

The new Beer Brandy sells in 750ml bottles and is priced between $24.99 – $29.99. Only a limited number of bottles are being released. “And, when we’re sold out, we’re sold out,” Kanter added.

 

About Hofbräu München

Hofbräu München began with a culinary challenge more than 400 years ago: Since he found the beer brewed in his court in Munich to be of poor taste and quality, William V, the Duke of Bavaria, founded the Hofbräuhaus in 1589 – the birthplace of the brewery and gastronomy. The brewing demand outgrew the location in the heart of the city in no time but what’s left is a “must-visit” when in Munich: the “Hofbräuhaus am Platzl”.

Around 1.3 million visitors enjoy the “most famous tavern in the world” every year and 17,000 hectoliters of beer are served in the “Schwemme” (beer hall) and “Bräustüberl” (brewpub) annually.

Today, Hofbräu München is the only Bavarian-State-owned traditional Munich brewery and one of the only 6 Munich breweries that are eligible to pour beer at the famous Oktoberfest. HB beers are known and enjoyed all over the world and especially in the United States.

“Hofbräu München stands for the passionate commitment to the city, its people and the Bavarian lifestyle”, says brewery director Dr. Michael Möller. “Forward thinking, but with feet firmly rooted in Bavarian tradition and brewing craftsmanship: With this recipe we succeed to maintain the Hofbräu brand with its fine beers and further develop it carefully.”


Current Retail Locations: (alphabetical by city)

Location Address City
COYOTE ROAD HOUSE 3026 CTY E BAILEYS HARBOR
PIERCE’S EXPRESS MARKET 935 8TH ST. BARABOO
OTTOS BAYSIDE WINE+SPIRITS 8834 N PORT WASHINGTON RD BAYSIDE
COSTCO WAREHOUSE 2355 COSTCO WAY BELLEVUE
SENDIKS CORNERS 20222 LOWER UNION STREET BROOKFIELD
SENDIKS FINE FOODS 18985 W CAPITOL DRIVE BROOKFIELD
TOTAL WINE 17300 W BLUEMOUND RD  STE 200 BROOKFIELD
OTTOS WINE CASK  [63607] 4600 W BROWN DEER RD BROWN DEER
CAMBRIDGE COOLER 109 JEFFERSON STREET CAMBRIDGE
OTTOS BEV CENTER-CEDARBURG W63 N157 WASHINGTON AVENUE CEDARBURG
CLINTON FOODS 603 CHURCH STREET CLINTON
DAYBREAK MOBILE 622 GENESEE STREET DELAFIELD
SENTRY FOODS 3255 W GOLF ROAD DELAFIELD
FIRE2FORK N2484 CTY RD O SOUTH DELAVAN
FESTIVAL FOODS DEPERE 1001 MAIN STREET DEPERE
WINE CELLAR 801 MAIN AVENUE DEPERE
WISCONSIN HISTORICAL SOCIETY W372 S9727 WI-67 EAGLE
OTTOS ELM GROVE LIQUOR 15380 WATERTOWN PLANK RD ELM GROVE
SENDIKS FOOD MARKET 13425 WATERTOWN PLANK ROAD ELM GROVE
FISH CREEK MARKET 4164 HWY 42 FISH CREEK
HILL STREET 4149 MAIN STREET FISH CREEK
SENDIKS FOOD MARKET 5200 W RAWSON AVENUE FRANKLIN
SENDIKS FOOD MARKET N112 W15800 MEQUON ROAD GERMANTOWN
TOTAL WINE 5850 NORTH BAYSHORE DRIVE GLENDALE
COSTCO WAREHOUSE 950 PORT WASHINGTON ROAD GRAFTON
SENDIKS FOOD MARKET 2195 1ST AVENUE GRAFTON
THE STILLERY 1304 12TH AVENUE GRAFTON
COSTCO WHOLESALE 5401 W INTEGRITY WAY GRAND CHUTE
BADGER 1047 W MASON STREET GREEN BAY
FESTIVAL FOODS 2534 STEFFENS CT GREEN BAY
FESTIVAL FOODS 2430 UNIVERSITY AVENUE GREEN BAY
FESTIVAL FOODS 2250 W MASON ST GREEN BAY
FESTIVAL FOODS 2348 LINEVILLE ROAD GREEN BAY
RIDGEVIEW LIQUOR 2202 S RIDGE ROAD GREEN BAY
WOODMANS FOOD MARKET 2400 DUCK CREEK PKWY GREEN BAY
HINTERLAND BREWERY 1001 LOMBARDI AVENUE GREEN BAY
FESTIVAL FOODS 4777 S 27TH STREET GREENFIELD
SENDIKS FOOD MARKET 7901 W LAYTON AVENUE GREENFIELD
TOTAL WINE 8700 WEST SURA LANE GREENFIELD
CONSUMERS OUTLET BEV CNTR 5313 S 108TH ST HALES CORNERS
FESTIVAL FOODS 5600 S 108TH STREET HALES CORNERS
FESTIVAL FOODS 1275 BELL AVENUE HARTFORD
HARTFORD WINE + SPIRITS 714 E SUMNER STREET HARTFORD
SENDIKS FOOD MARKET 600 HARTBROOK DRIVE HARTLAND
FESTIVAL FOODS 600 N HOLMEN DRIVE HOLMEN
FESTIVAL FOODS 3207 80TH STREET KENOSHA
FESTIVAL FOODS 6000 31ST STREET KENOSHA
TENUTA’S DELI LIQUOR + WINES 3203 – 52ND ST KENOSHA
HOUSE OF GERHARD 3927 75TH STREET KENOSHA
MARS CHEESE CASTLE 2800 120TH AVE I-94 + 142 KENOSHA
SWEDE’S 510 56TH ST KENOSHA
UNION PARK TAVERN 4520 8TH AVENUE KENOSHA
WOODLAKE MARKET-LIQUOR 795 WOODLAKE RD KOHLER
BWP LIQUOR EXPO 21 WISCONSIN DELLS PKWY LAKE DELTON
MAXWELL MANSION 421 BAKER STREET LAKE GENEVA
MAIN ST. LIQUOR 216 MAIN ST LODI
HY-VEE 675 S. WHITNEY WAY MADISON
PROST! 401 E. WASHINGTON AVE. MADISON
HY-VEE WALL TO WALL 7475 MINERAL POINT RD MADISON
COSTCO WHOLESALE W162 N9325 PERSHING AVENUE MENOMONEE FALLS
OTTOS BEVERAGE CENTER N88 W15413 MAIN ST MENOMONEE FALLS
WOODMANS FOOD MKT W124 N8145 HWY 145 MENOMONEE FALLS
DEVINE LIQUORS / MENOMONIE 116 11TH AVENUE W MENOMONIE
SENDIKS FOOD MARKET 10930 N PORT WASHINGTON RD MEQUON
AVENUE WINE + LIQUOR 4075 S HOWELL AVE MILWAUKEE
DISCOUNT LIQUOR 5031 W OKLAHOMA AVE MILWAUKEE
OTTOS BEVERAGE CENTER 4163 N 76TH STREET MILWAUKEE
OTTOS BEVERAGE CENTER 3476 N OAKLAND AVENUE MILWAUKEE
SENDIK’S 500 E SILVER SPRING DR MILWAUKEE
THE WATERFORD WINE COMPANY 2120 N FARWELL AVENUE MILWAUKEE
OLD GERMAN BEER HALL 1009 N OLD WORLD THIRD STREET MILWAUKEE
VON TRIER 2235 N FARWELL AVE MILWAUKEE
FESTIVAL FOODS 5740 WASHINGTON AVENUE MT PLEASANT
MUSKEGO WAREHOUSE BEER + LIQUOR S75 W17308 JANESVILLE RD MUSKEGO
CELLARS WINE + SPIRITS 113 N GREEN BAY RD NEENAH
COSTCO WHOLESALE 15300 W GRANGE AVENUE NEW BERLIN
SENDIKS] 3600 S MOORLAND NEW BERLIN
SENDIKS FOOD 1450 OLYMPIA FIELDS DRIVE OCONOMOWOC
THE OCONOMOWOC LAKE CLUB 4668 LAKE CLUB CIRCLE OCONOMOWOC
FESTIVAL FOODS 1260 CROSSING MEADOW RD ONALASKA
COSTCO WAREHOUSE 443 PEWAUKEE ROAD PEWAUKEE
COSTCO WHOLESALE 7704 94TH AVENUE PLEASANT PRAIRIE
FESTIVAL FOODS 2915 NEW PINERY ROAD PORTAGE
TIMERS #2 BEVERAGE CENTER 3800 NORTHWESTERN AVENUE RACINE
THE STILLERY W204 N14025 FOND DU LAC AVE RICHFIELD
DEVINE LIQUORS / RIVER FALLS 703 B N MAIN STREET RIVER FALLS
HOMETOWN LIQUOR 1141 S. MAIN RIVER FALLS
JAKES 75TH STREET 26229 75TH ST SALEM
TITO’S BAR + GRILL 28836 SILVER LAKE ROAD SALEM
PIGGLY WIGGLY 88 SAUKVILLE 810 E GREEN BAY ROAD SAUKVILLE
CHARLIES COUNTY MARKET 521 S MAIN STREET SHAWANO
LONGHOUSE AXE BAR 1133 INDIANA AVE SHEBOYGAN
ZEKE’S VILLAGE MARKET 2361 MILL ROAD SISTER BAY
FESTIVAL FOODS 1600 ACADEMY AVENUE STEVENS POINT
THE KITCHEN N64 W23316 MAIN STREET SUSSEX
DISCOUNT LIQUOR 919 N BARSTOW ST WAUKESHA
SENDIKS FOOD MARKET 701 N MEADOWBROOK DRIVE WAUKESHA
NEIL’S VILLAGE LIQ/WAUN 204B S. CENTURY AVE. WAUNAKEE
FESTIVAL FOODS 110 S 17TH AVENUE WAUSAU
METCALFE MARKETS 6700 W STATE STREET WAUWATOSA
RAY’S WINE + SPIRITS 8930 NORTH AVE WAUWATOSA
SENDIK’S FOOD MARKET 8616 W NORTH AVENUE WAUWATOSA
FESTIVAL FOODS 11111 W GREENFIELD AVE WEST ALLIS
RATAS WHOLESALE 2068 S 55TH STREET WEST ALLIS
THE DRUNK UNCLE 1902 S 68TH STREET WEST ALLIS
SENDIKS FOOD MARKET 280 NORTH 18TH AVENUE WEST BEND
MOUSEHOUSE CHEESEHAUS 4494 LAKE CIRCLE WINDSOR

Central Standard Crafthouse & Kitchen Launches New Guest Bartending-For-Charity Efforts

Cocktails For A Cause

Famed Wisc. Comedian Charlie Berens to Serve as 1st “Cocktails for a Cause” Guest Mixologist to Benefit the Near West Side Partners at the Crafthouse & Kitchen from 5-7 p.m. Sept. 13

Central Standard Co-Founders Evan Hughes and Pat McQuillan are unveiling an all-new monthly guest bartending-for-charity happy hour and the inaugural guest mixologist will be comedian Charlie Berens.

Berens, a New York Times best selling author and the creator of the Manitowoc Minute, will mix up cocktails to benefit one of his favorite nonprofits from 5-7 p.m. on Sept. 13 at the Central Standard Crafthouse & Kitchen, 320 E. Clybourn St. in downtown Milwaukee.

To celebrate September as Brandy Old Fashion Month, Berens is teaming with Central Standard mixologists to create his personal twist on Wisconsin’s famed cocktail. All tips during the happy hour and $5 from every one of Charlie’s signature Brandy Old Fashioneds will support the Near West Side Partners (NWSP), a non-profit working with public and private partners to revitalize and sustain thriving business and residential corridors on Milwaukee’s near west side. For non-cocktail drinkers, Charlie will also be pouring his favorite beer, Leinenkugel’s, during the charity happy hour Sept. 13.

“Charlie is Wisconsin through and through and giving back to the community is in his, as well as our DNA,” Hughes said. “We couldn’t think of a better guest bartender or charity to kick off this new community-build initiative. For us, it’s all about ‘Local Helping Local.’ That and ‘Crafted Together’ are the guiding principles that we founded Central Standard on.”

Curling Gold Medalist Matt Hamilton has also agreed to make an appearance behind the Crafthouse & Kitchen bar as a “Cocktail-for-a-Cause” guest bartender in the coming weeks.

“We are honored to have Charlie and Matt among our first guest bartenders for charity,” McQuillan said. “We’re also looking for others to get behind the bar to spotlight and support their favorite nonprofits.”

To inquire about serving as a future guest bartender to benefit a local charitable cause, please email your contact information and favorite charity to info@thecentralstandard.com.

Charlie Berens
Charlie Berens

Brandy Old Fashioned Month kicks off Tuesday at Central Standard

Old Fashioned Month

Returning to work after a long weekend can be rough. But Central Standard co-founders Even Hughes and Pat McQuillan are helping folks to take the edge off with a very special happy hour that celebrates Wisconsin’s favorite cocktail: the brandy old fashioned.

Having worked with the Wisconsin governor’s office to proclaim September Wisconsin Brandy Old Fashioned Month and the first day of fall (Sept. 22 in 2022) as Wisconsin Brandy Old Fashioned Day, the partners are kicking off the month-long festivities by inviting Wisconsinites to join them at the Crafthouse & Kitchen on Tuesday, Sept. 6 from 4 to 6 p.m. for a complementary old fashioned.

“There’s no better way to commemorate Wisconsin Brandy Old Fashioned Month than raising a free glass of our famed Old Fashioned featuring our North Wisconsin brandy,” notes McQuillan.

But that’s not all.

“For us, there is so much to celebrate this September,” says Hughes. “There’s Brandy Old Fashioned Month, the return of football session, the unveiling of our new fall menu and so much more,” Hughes said.

Along with the new fall menu, which is expected to drop soon, Central Standard is also rolling out a number of September specials which help to celebrate Brandy Old Fashioned Month.

Guests who visit the Downtown bar and restaurant will find a new specialty old fashioned cocktail menu, commemorative t-shirts and posters and the opportunity to revisit Freese’s Candy Shoppe’s Wisconsin State Fair-famous old fashioned s’mores on a stick.

The dessert, which received high praise at this year’s Fair, will be available on the menu at Central Standard throughout the month of September.

“If you haven’t tried an Old-Fashioned S’Mores on a Stick yet, you’re truly missing out on one of the highlights from this year’s state fair,” McQuillan said. “We’re excited to bring a limited-run of them to the Crafthouse for Brandy Old Fashioned Month and support another local, family-run Milwaukee company.”

Central Standard Creates The Brandy Old Fashioned Hall Of Fame & Kicks Off Brand Old Fashioned Month

Brandy Old Fashioned Month

Soliciting Nominations for Inaugural Hall of Fame Class, Billboards Statewide & Surprise Rounds of Free Craft Cocktails – All Part of Distillery’s Plans to Celebrate Wisc. Brandy Old Fashioned Month

Starting Thursday, Central Standard Craft Distillery Co-Founders Evan Hughes and Pat McQuillan are launching a month-long campaign encouraging Wisconsinites to request hand-crafted brandy from local, family-owned distilleries in their Wisconsin Brandy Old Fashioned cocktails.

“We’d love for everyone to ask for our North Wisconsin brandy when ordering their Old-Fashioned cocktails,” McQuillan said. “But more importantly, we want to encourage people to drink locally, support hard-working Wisconsin families and taste brandy from local distillers.”

To build awareness for their drink-local crusade, Hughes and McQuillan worked with the Wisconsin governor’s office to proclaim September Wisconsin Brandy Old Fashioned month and the first day of fall (Sept. 22 in 2022) as Wisconsin Brandy Old Fashioned Day.“

Wisconsin Brandy Old Fashioned month is all about showcasing and connecting Wisconsinites with great local distilleries,“ said Hughes, who is also a board member of the Wisconsin Distillers Guild. “Here in Wisconsin, the spirits industry supports more than 39,000 jobs from family farmers and truck drivers to glass-bottle makers and those in the hospitality industries. In all, Wisconsin distilleries impact billions of dollars in economic activity each and every year in our state.”

An All-New Hall of Fame Worthy of Wisconsin
Starting Thursday, Hughes and McQuillan will ask folks from across the state and country to nominate individuals deserving of Brandy Old Fashioned Hall of Fame status. Anyone can nominate a potential hall of famer by going online to thecentralstandard.com/brandy-old-fashioned-hall-of-fame and explaining why he or she is worthy in 50 words or less.

“We continually hear almost unbelievable Brandy Old Fashioned stories — 88-year-old grandmothers who enjoy one every week; bartenders who’ve perfected their recipe over decades; and folks who’ve moved away but return home every month as they just can’t find a quality Old Fashioned outside Wisconsin,” Hughes said. “This new hall of fame will commemorate those stories and honor everyday folks who love and celebrate the Brandy Old Fashioned.”

Nominations will be accepted through Sept. 30, the last day of Brandy Old Fashioned month. A panel of judges will select the inaugural class of Brandy Old Fashioned Hall of Fame inductees based on the strength of their nomination and their Brandy Old Fashioned story. The honorees will be announced in mid-October.

Brandy Old Fashioned Hall of Fame inductees will receive a year’s supply of North Wisconsin brandy; a custom bottle of North Wisconsin brandy with their photo on it; lifetime VIP status at the Central Standard Crafthouse & Kitchen, the Midwest’s first urban distillery and restaurant, which opened last August at 320 E. Clybourn St. in downtown Milwaukee; and their photo displayed in the Brandy Old Fashioned Hall of Fame in the Founders’ Room at the Crafthouse & Kitchen.

A Wisconsin-Wide Grassroot Effort
Starting Thursday, Hughes and McQuillan will also begin advertising their drink-local campaign on billboards statewide. In addition, Central Standard will offer a specialty Old Fashioned cocktail menu and sell commemorative t-shirts, as well as posters at their Central Standard Crafthouse & Kitchen.

“When we ask, people share that they often order the same old brandy because that’s just what they’ve always done,” McQuillan added. “When they taste ours and others made here in Wisconsin, they’re floored by the flavor. That’s our ask: Next time you order an Old Fashioned, and especially during Wisconsin Brandy Old Fashioned month, give one from a local Wisconsin distillery a try as we’ll put the taste of our North Wisconsin brandy up against any competitors across the country or around the world.”

Along with the billboards and hall of fame, Hughes and McQuillan are:

  • Offering a free Brandy Old Fashioned toast at a special Crafthouse & Kitchen happy hour on Sept. 6.
  • Surprising Wisconsinites by buying folks Old Fashioned cocktails made with North Wisconsin brandy at establishments around the state on Sept. 22, which is Wisconsin Brandy Old Fashioned Day.
  • Unveiling Central Standard’s next Brewmasters Series collaboration and a few additional surprises.

We’re Featured At Total Wine In August

Total Wine Display

Our great partners at Total Wine and More are featuring our North Brandy, Door County Cherry Vodka and Red Cabin Bourbon in our home market all month!  Stop in to the Brookfield WI, Greenfield WI or Glendale location to pick up your favorite….or maybe one of our other brands they carry such as the popular Pour Ready Lemonade or Pour Ready Mule.

Brewmasters Series #3 – North Wisconsin Brandy Finished In Hinterland Brewing Grand Cru Barrels

Hinterland Brewmaster Series

The third installment to the Brewmasters Series has arrived! This fantastic brandy twist is done in collaboration with our great partners in the northern part of Wisconsin, Hinterland Brewery.

This award winning brewery produces beers true to their Wisconsin roots. HInterland Grand Cru is a kettle sour barrel aged Cherry Belgian Ale, made with cherries from Door County Wisconsin.  The bourbon oak finish  of the beer and cherries are a perfect complement to our North Brandy delivering a crisp tartness on the front end of and finishing with a touch of brandy sweetness. We finish this twist on a Wisconsin staple for 30 days in the Hinterland Grand Cru barrels for the ideal “Up North” brandy experience.
Perfect for a refreshing brandy old fashioned or a sidecar for those late spring and early summer nights gathering around your fire pit with friends and family.  Available for a limited time so head to your local retailer to purchase and enjoy. If you can’t get you hands on it while it is available, we will have additional releases in this popular series in Jul/Aug and Sept/Oct of 2022.

Here’s where you can find it, while it lasts…

LOCATION ADDRESS CITY
FESTIVAL FOODS 1001 MAIN STREET DEPERE
FESTIVAL FOODS 2534 STEFFENS CT GREEN BAY
FESTIVAL FOODS 2430 UNIVERSITY AVENUE GREEN BAY
FESTIVAL FOODS 2250 W MASON ST GREEN BAY
FESTIVAL FOODS 1600 ACADEMY AVENUE STEVENS POINT
FESTIVAL FOODS 2348 LINEVILLE ROAD GREEN BAY
RIDGEVIEW LIQUOR 2202 S RIDGE ROAD GREEN BAY
WOODLAKE MARKET-LIQUOR 795 WOODLAKE RD KOHLER
WOODMANS FOOD MARKET 2400 DUCK CREEK PKWY GREEN BAY
DISCOUNT LIQUOR 5031 W OKLAHOMA AVE MILWAUKEE
DISCOUNT LIQUOR 919 N BARSTOW ST WAUKESHA
FESTIVAL FOODS 11111 W GREENFIELD AVE WEST ALLIS
FESTIVAL FOODS 3207 80TH STREET KENOSHA
FESTIVAL FOODS 5740 WASHINGTON AVENUE MT PLEASANT
FESTIVAL FOODS 5600 S 108TH STREET HALES CORNERS
FESTIVAL FOODS 4777 S 27TH STREET GREENFIELD
FESTIVAL FOODS 6000 31ST STREET KENOSHA
OTTOS BAYSIDE WINE+SPIRITS 8834 N PORT WASHINGTON RD BAYSIDE
OTTOS BEV CENTER W63 N157 WASHINGTON AVENUE CEDARBURG
OTTOS BEVERAGE CENTER N88 W15413 MAIN ST MENOMONEE FALLS
OTTOS BEVERAGE CENTER 4163 N 76TH STREET MILWAUKEE
OTTOS BEVERAGE CENTER 3476 N OAKLAND AVENUE MILWAUKEE
OTTOS ELM GROVE LIQUOR 15380 WATERTOWN PLANK RD ELM GROVE
OTTOS WINE CASK 4600 W BROWN DEER RD BROWN DEER
PIGGLY WIGGLY 810 E GREEN BAY ROAD SAUKVILLE
RAY’S WINE + SPIRITS 8930 NORTH AVE WAUWATOSA
SENDIK’S 500 E SILVER SPRING DR MILWAUKEE
SENDIK’S FOOD MARKET 8616 W NORTH AVENUE WAUWATOSA
SENDIKS 3600 S MOORLAND NEW BERLIN
SENDIKS CORNERS #16-BROOKFIELD 20222 LOWER UNION STREET BROOKFIELD
SENDIKS FOOD MARKET 10930 N PORT WASHINGTON RD MEQUON
SENDIKS FOOD MARKET 2195 1ST AVENUE GRAFTON
SENDIKS FOOD MARKET 13425 WATERTOWN PLANK ROAD ELM GROVE
SENDIKS FOOD MARKET 5200 W RAWSON AVENUE FRANKLIN
SENDIKS FOOD MARKET 7901 W LAYTON AVENUE GREENFIELD
SENDIKS FOOD MARKET N112 W15800 MEQUON ROAD GERMANTOWN
SENDIKS FOOD MARKET 280 NORTH 18TH AVENUE WEST BEND
SENDIKS FOOD MARKET 600 HARTBROOK DRIVE HARTLAND
SENDIKS FOOD MARKET 701 N MEADOWBROOK DRIVE WAUKESHA
DRUNK UNCLE THE 1902 S 68TH STREET WEST ALLIS
FIRE2FORK N2484 CTY RD O SOUTH DELAVAN
OCONOMOWOC LAKE CLUB THE 4668 LAKE CLUB CIRCLE OCONOMOWOC
MARKETPLACE 2191 HWY 8 ST CROIX FALLS
WOODMANS FOOD Sun Prarie
Woodmans Food Madison East
Woodmans Food Madison West
Woodmans Food Onalska
Star Liquor Madison
Trixies Liquor Madison
Wine House
Bender Foods Fennimore
Niels Liquor Madison
Main Street Market Piggly Wiggly