Central Standard releases beer brandy collab with Hofbräu München

Hofbrau Munchen

Central Standard Unveils 1st Global Collab in it Brewmasters Brandy Series

Distillery Co-Founders Team with German Brewing Icon Hofbräu München to Release Special Limited-Availability Bottling of North Brandy Combined with Hofbräu Winter Spezial Delicator.

Central Standard Craft Distillery is going global with the unveiling of the next release in the distillery’s Brewmasters Brandy Series: a collaboration with Hofbräu München, the renowned 400+ year-old brewery known for Oktoberfest, the world’s largest beer festival in Munich.

“For our latest Brewmasters-series release, we wanted to make it a truly global collaboration,” Hughes said. “And no better brewery to partner with than Hofbräu München, the top name in German brewing and owner of the most famous beer hall in the world.”

The new beer brandy, which hits retail shelves across the Midwest in a limited supply starting October 1, combines Central Standard’s North Brandy with Hofbräu’s Doppelbock seasonal special Hofbräu Delicator, which is bottled as Hofbräu Winter Spezial and available in six packs in the United States.

The result is a flavorful beer brandy with notes of dark chocolate, cherry and dried fruit. “When I had my very first taste of it, I knew I wanted to bring it to Oktoberfest in Munich and share it with the world,” said Hans Weissgerber, Managing Director of Old German Beer Hall in Milwaukee. “It’s just that good. Combining the heritage of the Hofbräu München Brewery and the hand-crafted spirit of the Central Standard Distillery creates a truly must-try collaboration.”

“The new Hofbräu North Brandy collaboration has something for beer and brandy fans alike,” said Jim Kanter, Chief Commercial Officer of Central Standard Distillery. “Beer lovers will appreciate the roasted caramel malt flavor and subtle beer sweetness,” he said. “Brandy fans will love the bold, rich flavor. It tastes like a cozy Bavarian night.”

The collaboration offered Hughes and Kanter an opportunity to celebrate their hometown and state. “This new beer brandy really embraces the Germanic roots of Milwaukee, Wisconsin and the Midwest,” said Hughes. “Teaming with Hofbräu München and specifically their Winter Spezial Delicator made the ideal match for our North Brandy.”

The new Beer Brandy sells in 750ml bottles and is priced between $24.99 – $29.99. Only a limited number of bottles are being released. “And, when we’re sold out, we’re sold out,” Kanter added.

 

About Hofbräu München

Hofbräu München began with a culinary challenge more than 400 years ago: Since he found the beer brewed in his court in Munich to be of poor taste and quality, William V, the Duke of Bavaria, founded the Hofbräuhaus in 1589 – the birthplace of the brewery and gastronomy. The brewing demand outgrew the location in the heart of the city in no time but what’s left is a “must-visit” when in Munich: the “Hofbräuhaus am Platzl”.

Around 1.3 million visitors enjoy the “most famous tavern in the world” every year and 17,000 hectoliters of beer are served in the “Schwemme” (beer hall) and “Bräustüberl” (brewpub) annually.

Today, Hofbräu München is the only Bavarian-State-owned traditional Munich brewery and one of the only 6 Munich breweries that are eligible to pour beer at the famous Oktoberfest. HB beers are known and enjoyed all over the world and especially in the United States.

“Hofbräu München stands for the passionate commitment to the city, its people and the Bavarian lifestyle”, says brewery director Dr. Michael Möller. “Forward thinking, but with feet firmly rooted in Bavarian tradition and brewing craftsmanship: With this recipe we succeed to maintain the Hofbräu brand with its fine beers and further develop it carefully.”


Current Retail Locations: (alphabetical by city)

Location Address City
COYOTE ROAD HOUSE 3026 CTY E BAILEYS HARBOR
PIERCE’S EXPRESS MARKET 935 8TH ST. BARABOO
OTTOS BAYSIDE WINE+SPIRITS 8834 N PORT WASHINGTON RD BAYSIDE
COSTCO WAREHOUSE 2355 COSTCO WAY BELLEVUE
SENDIKS CORNERS 20222 LOWER UNION STREET BROOKFIELD
SENDIKS FINE FOODS 18985 W CAPITOL DRIVE BROOKFIELD
TOTAL WINE 17300 W BLUEMOUND RD  STE 200 BROOKFIELD
OTTOS WINE CASK  [63607] 4600 W BROWN DEER RD BROWN DEER
CAMBRIDGE COOLER 109 JEFFERSON STREET CAMBRIDGE
OTTOS BEV CENTER-CEDARBURG W63 N157 WASHINGTON AVENUE CEDARBURG
CLINTON FOODS 603 CHURCH STREET CLINTON
DAYBREAK MOBILE 622 GENESEE STREET DELAFIELD
SENTRY FOODS 3255 W GOLF ROAD DELAFIELD
FIRE2FORK N2484 CTY RD O SOUTH DELAVAN
FESTIVAL FOODS DEPERE 1001 MAIN STREET DEPERE
WINE CELLAR 801 MAIN AVENUE DEPERE
WISCONSIN HISTORICAL SOCIETY W372 S9727 WI-67 EAGLE
OTTOS ELM GROVE LIQUOR 15380 WATERTOWN PLANK RD ELM GROVE
SENDIKS FOOD MARKET 13425 WATERTOWN PLANK ROAD ELM GROVE
FISH CREEK MARKET 4164 HWY 42 FISH CREEK
HILL STREET 4149 MAIN STREET FISH CREEK
SENDIKS FOOD MARKET 5200 W RAWSON AVENUE FRANKLIN
SENDIKS FOOD MARKET N112 W15800 MEQUON ROAD GERMANTOWN
TOTAL WINE 5850 NORTH BAYSHORE DRIVE GLENDALE
COSTCO WAREHOUSE 950 PORT WASHINGTON ROAD GRAFTON
SENDIKS FOOD MARKET 2195 1ST AVENUE GRAFTON
THE STILLERY 1304 12TH AVENUE GRAFTON
COSTCO WHOLESALE 5401 W INTEGRITY WAY GRAND CHUTE
BADGER 1047 W MASON STREET GREEN BAY
FESTIVAL FOODS 2534 STEFFENS CT GREEN BAY
FESTIVAL FOODS 2430 UNIVERSITY AVENUE GREEN BAY
FESTIVAL FOODS 2250 W MASON ST GREEN BAY
FESTIVAL FOODS 2348 LINEVILLE ROAD GREEN BAY
RIDGEVIEW LIQUOR 2202 S RIDGE ROAD GREEN BAY
WOODMANS FOOD MARKET 2400 DUCK CREEK PKWY GREEN BAY
HINTERLAND BREWERY 1001 LOMBARDI AVENUE GREEN BAY
FESTIVAL FOODS 4777 S 27TH STREET GREENFIELD
SENDIKS FOOD MARKET 7901 W LAYTON AVENUE GREENFIELD
TOTAL WINE 8700 WEST SURA LANE GREENFIELD
CONSUMERS OUTLET BEV CNTR 5313 S 108TH ST HALES CORNERS
FESTIVAL FOODS 5600 S 108TH STREET HALES CORNERS
FESTIVAL FOODS 1275 BELL AVENUE HARTFORD
HARTFORD WINE + SPIRITS 714 E SUMNER STREET HARTFORD
SENDIKS FOOD MARKET 600 HARTBROOK DRIVE HARTLAND
FESTIVAL FOODS 600 N HOLMEN DRIVE HOLMEN
FESTIVAL FOODS 3207 80TH STREET KENOSHA
FESTIVAL FOODS 6000 31ST STREET KENOSHA
TENUTA’S DELI LIQUOR + WINES 3203 – 52ND ST KENOSHA
HOUSE OF GERHARD 3927 75TH STREET KENOSHA
MARS CHEESE CASTLE 2800 120TH AVE I-94 + 142 KENOSHA
SWEDE’S 510 56TH ST KENOSHA
UNION PARK TAVERN 4520 8TH AVENUE KENOSHA
WOODLAKE MARKET-LIQUOR 795 WOODLAKE RD KOHLER
BWP LIQUOR EXPO 21 WISCONSIN DELLS PKWY LAKE DELTON
MAXWELL MANSION 421 BAKER STREET LAKE GENEVA
MAIN ST. LIQUOR 216 MAIN ST LODI
HY-VEE 675 S. WHITNEY WAY MADISON
PROST! 401 E. WASHINGTON AVE. MADISON
HY-VEE WALL TO WALL 7475 MINERAL POINT RD MADISON
COSTCO WHOLESALE W162 N9325 PERSHING AVENUE MENOMONEE FALLS
OTTOS BEVERAGE CENTER N88 W15413 MAIN ST MENOMONEE FALLS
WOODMANS FOOD MKT W124 N8145 HWY 145 MENOMONEE FALLS
DEVINE LIQUORS / MENOMONIE 116 11TH AVENUE W MENOMONIE
SENDIKS FOOD MARKET 10930 N PORT WASHINGTON RD MEQUON
AVENUE WINE + LIQUOR 4075 S HOWELL AVE MILWAUKEE
DISCOUNT LIQUOR 5031 W OKLAHOMA AVE MILWAUKEE
OTTOS BEVERAGE CENTER 4163 N 76TH STREET MILWAUKEE
OTTOS BEVERAGE CENTER 3476 N OAKLAND AVENUE MILWAUKEE
SENDIK’S 500 E SILVER SPRING DR MILWAUKEE
THE WATERFORD WINE COMPANY 2120 N FARWELL AVENUE MILWAUKEE
OLD GERMAN BEER HALL 1009 N OLD WORLD THIRD STREET MILWAUKEE
VON TRIER 2235 N FARWELL AVE MILWAUKEE
FESTIVAL FOODS 5740 WASHINGTON AVENUE MT PLEASANT
MUSKEGO WAREHOUSE BEER + LIQUOR S75 W17308 JANESVILLE RD MUSKEGO
CELLARS WINE + SPIRITS 113 N GREEN BAY RD NEENAH
COSTCO WHOLESALE 15300 W GRANGE AVENUE NEW BERLIN
SENDIKS] 3600 S MOORLAND NEW BERLIN
SENDIKS FOOD 1450 OLYMPIA FIELDS DRIVE OCONOMOWOC
THE OCONOMOWOC LAKE CLUB 4668 LAKE CLUB CIRCLE OCONOMOWOC
FESTIVAL FOODS 1260 CROSSING MEADOW RD ONALASKA
COSTCO WAREHOUSE 443 PEWAUKEE ROAD PEWAUKEE
COSTCO WHOLESALE 7704 94TH AVENUE PLEASANT PRAIRIE
FESTIVAL FOODS 2915 NEW PINERY ROAD PORTAGE
TIMERS #2 BEVERAGE CENTER 3800 NORTHWESTERN AVENUE RACINE
THE STILLERY W204 N14025 FOND DU LAC AVE RICHFIELD
DEVINE LIQUORS / RIVER FALLS 703 B N MAIN STREET RIVER FALLS
HOMETOWN LIQUOR 1141 S. MAIN RIVER FALLS
JAKES 75TH STREET 26229 75TH ST SALEM
TITO’S BAR + GRILL 28836 SILVER LAKE ROAD SALEM
PIGGLY WIGGLY 88 SAUKVILLE 810 E GREEN BAY ROAD SAUKVILLE
CHARLIES COUNTY MARKET 521 S MAIN STREET SHAWANO
LONGHOUSE AXE BAR 1133 INDIANA AVE SHEBOYGAN
ZEKE’S VILLAGE MARKET 2361 MILL ROAD SISTER BAY
FESTIVAL FOODS 1600 ACADEMY AVENUE STEVENS POINT
THE KITCHEN N64 W23316 MAIN STREET SUSSEX
DISCOUNT LIQUOR 919 N BARSTOW ST WAUKESHA
SENDIKS FOOD MARKET 701 N MEADOWBROOK DRIVE WAUKESHA
NEIL’S VILLAGE LIQ/WAUN 204B S. CENTURY AVE. WAUNAKEE
FESTIVAL FOODS 110 S 17TH AVENUE WAUSAU
METCALFE MARKETS 6700 W STATE STREET WAUWATOSA
RAY’S WINE + SPIRITS 8930 NORTH AVE WAUWATOSA
SENDIK’S FOOD MARKET 8616 W NORTH AVENUE WAUWATOSA
FESTIVAL FOODS 11111 W GREENFIELD AVE WEST ALLIS
RATAS WHOLESALE 2068 S 55TH STREET WEST ALLIS
THE DRUNK UNCLE 1902 S 68TH STREET WEST ALLIS
SENDIKS FOOD MARKET 280 NORTH 18TH AVENUE WEST BEND
MOUSEHOUSE CHEESEHAUS 4494 LAKE CIRCLE WINDSOR

Central Standard Crafthouse & Kitchen Launches New Guest Bartending-For-Charity Efforts

Cocktails For A Cause

Famed Wisc. Comedian Charlie Berens to Serve as 1st “Cocktails for a Cause” Guest Mixologist to Benefit the Near West Side Partners at the Crafthouse & Kitchen from 5-7 p.m. Sept. 13

Central Standard Co-Founders Evan Hughes and Pat McQuillan are unveiling an all-new monthly guest bartending-for-charity happy hour and the inaugural guest mixologist will be comedian Charlie Berens.

Berens, a New York Times best selling author and the creator of the Manitowoc Minute, will mix up cocktails to benefit one of his favorite nonprofits from 5-7 p.m. on Sept. 13 at the Central Standard Crafthouse & Kitchen, 320 E. Clybourn St. in downtown Milwaukee.

To celebrate September as Brandy Old Fashion Month, Berens is teaming with Central Standard mixologists to create his personal twist on Wisconsin’s famed cocktail. All tips during the happy hour and $5 from every one of Charlie’s signature Brandy Old Fashioneds will support the Near West Side Partners (NWSP), a non-profit working with public and private partners to revitalize and sustain thriving business and residential corridors on Milwaukee’s near west side. For non-cocktail drinkers, Charlie will also be pouring his favorite beer, Leinenkugel’s, during the charity happy hour Sept. 13.

“Charlie is Wisconsin through and through and giving back to the community is in his, as well as our DNA,” Hughes said. “We couldn’t think of a better guest bartender or charity to kick off this new community-build initiative. For us, it’s all about ‘Local Helping Local.’ That and ‘Crafted Together’ are the guiding principles that we founded Central Standard on.”

Curling Gold Medalist Matt Hamilton has also agreed to make an appearance behind the Crafthouse & Kitchen bar as a “Cocktail-for-a-Cause” guest bartender in the coming weeks.

“We are honored to have Charlie and Matt among our first guest bartenders for charity,” McQuillan said. “We’re also looking for others to get behind the bar to spotlight and support their favorite nonprofits.”

To inquire about serving as a future guest bartender to benefit a local charitable cause, please email your contact information and favorite charity to info@thecentralstandard.com.

Charlie Berens
Charlie Berens

Brandy Old Fashioned Month kicks off Tuesday at Central Standard

Old Fashioned Month

Returning to work after a long weekend can be rough. But Central Standard co-founders Even Hughes and Pat McQuillan are helping folks to take the edge off with a very special happy hour that celebrates Wisconsin’s favorite cocktail: the brandy old fashioned.

Having worked with the Wisconsin governor’s office to proclaim September Wisconsin Brandy Old Fashioned Month and the first day of fall (Sept. 22 in 2022) as Wisconsin Brandy Old Fashioned Day, the partners are kicking off the month-long festivities by inviting Wisconsinites to join them at the Crafthouse & Kitchen on Tuesday, Sept. 6 from 4 to 6 p.m. for a complementary old fashioned.

“There’s no better way to commemorate Wisconsin Brandy Old Fashioned Month than raising a free glass of our famed Old Fashioned featuring our North Wisconsin brandy,” notes McQuillan.

But that’s not all.

“For us, there is so much to celebrate this September,” says Hughes. “There’s Brandy Old Fashioned Month, the return of football session, the unveiling of our new fall menu and so much more,” Hughes said.

Along with the new fall menu, which is expected to drop soon, Central Standard is also rolling out a number of September specials which help to celebrate Brandy Old Fashioned Month.

Guests who visit the Downtown bar and restaurant will find a new specialty old fashioned cocktail menu, commemorative t-shirts and posters and the opportunity to revisit Freese’s Candy Shoppe’s Wisconsin State Fair-famous old fashioned s’mores on a stick.

The dessert, which received high praise at this year’s Fair, will be available on the menu at Central Standard throughout the month of September.

“If you haven’t tried an Old-Fashioned S’Mores on a Stick yet, you’re truly missing out on one of the highlights from this year’s state fair,” McQuillan said. “We’re excited to bring a limited-run of them to the Crafthouse for Brandy Old Fashioned Month and support another local, family-run Milwaukee company.”