Central Standard releases beer brandy collab with Hofbrau Munchen

Hofbrau Munchen

Central Standard Unveils 1st Global Collab in it Brewmasters Brandy Series

Distillery Co-Founders Team with German Brewing Icon Hofbräu München to Release Special Limited-Availability Bottling of North Brandy Combined with Hofbräu Winter Spezial Delicator.

Today, Central Standard Craft Distillery is going global with the unveiling of the next release in the distillery’s Brewmasters Brandy Series: a collaboration with Hofbräu München, the renowned 400+ year-old brewery known for Oktoberfest, the world’s largest beer festival in Munich.

“For our latest Brewmasters-series release, we wanted to make it a truly global collaboration,” Hughes said. “And no better brewery to partner with than Hofbräu München, the top name in German brewing and owner of the most famous beer hall in the world.”

The new beer brandy, which hits retail shelves across the Midwest in a limited supply starting October 1, combines Central Standard’s North Brandy with Hofbräu’s Doppelbock seasonal special Hofbräu Delicator, which is bottled as Hofbräu Winter Spezial and available in six packs in the United States.

The result is a flavorful beer brandy with notes of dark chocolate, cherry and dried fruit. “When I had my very first taste of it, I knew I wanted to bring it to Oktoberfest in Munich and share it with the world,” said Hans Weissgerber, Managing Director of Old German Beer Hall in Milwaukee. “It’s just that good. Combining the heritage of the Hofbräu München Brewery and the hand-crafted spirit of the Central Standard Distillery creates a truly must-try collaboration.”

“The new Hofbräu North Brandy collaboration has something for beer and brandy fans alike,” said Jim Kanter, Chief Commercial Officer of Central Standard Distillery. “Beer lovers will appreciate the roasted caramel malt flavor and subtle beer sweetness,” he said. “Brandy fans will love the bold, rich flavor. It tastes like a cozy Bavarian night.”

The collaboration offered Hughes and Kanter an opportunity to celebrate their hometown and state. “This new beer brandy really embraces the Germanic roots of Milwaukee, Wisconsin and the Midwest,” said Hughes. “Teaming with Hofbräu München and specifically their Winter Spezial Delicator made the ideal match for our North Brandy.”

The new Beer Brandy sells in 750ml bottles and is priced between $24.99 – $29.99. Only a limited number of bottles are being released. “And, when we’re sold out, we’re sold out,” Kanter added.

 

About Hofbräu München

Hofbräu München began with a culinary challenge more than 400 years ago: Since he found the beer brewed in his court in Munich to be of poor taste and quality, William V, the Duke of Bavaria, founded the Hofbräuhaus in 1589 – the birthplace of the brewery and gastronomy. The brewing demand outgrew the location in the heart of the city in no time but what’s left is a “must-visit” when in Munich: the “Hofbräuhaus am Platzl”.

Around 1.3 million visitors enjoy the “most famous tavern in the world” every year and 17,000 hectoliters of beer are served in the “Schwemme” (beer hall) and “Bräustüberl” (brewpub) annually.

Today, Hofbräu München is the only Bavarian-State-owned traditional Munich brewery and one of the only 6 Munich breweries that are eligible to pour beer at the famous Oktoberfest. HB beers are known and enjoyed all over the world and especially in the United States.

“Hofbräu München stands for the passionate commitment to the city, its people and the Bavarian lifestyle”, says brewery director Dr. Michael Möller. “Forward thinking, but with feet firmly rooted in Bavarian tradition and brewing craftsmanship: With this recipe we succeed to maintain the Hofbräu brand with its fine beers and further develop it carefully.”

Central Standard Crafthouse & Kitchen Launches New Guest Bartending-For-Charity Efforts

Cocktails For A Cause

Famed Wisc. Comedian Charlie Berens to Serve as 1st “Cocktails for a Cause” Guest Mixologist to Benefit the Near West Side Partners at the Crafthouse & Kitchen from 5-7 p.m. Sept. 13

Central Standard Co-Founders Evan Hughes and Pat McQuillan are unveiling an all-new monthly guest bartending-for-charity happy hour and the inaugural guest mixologist will be comedian Charlie Berens.

Berens, a New York Times best selling author and the creator of the Manitowoc Minute, will mix up cocktails to benefit one of his favorite nonprofits from 5-7 p.m. on Sept. 13 at the Central Standard Crafthouse & Kitchen, 320 E. Clybourn St. in downtown Milwaukee.

To celebrate September as Brandy Old Fashion Month, Berens is teaming with Central Standard mixologists to create his personal twist on Wisconsin’s famed cocktail. All tips during the happy hour and $5 from every one of Charlie’s signature Brandy Old Fashioneds will support the Near West Side Partners (NWSP), a non-profit working with public and private partners to revitalize and sustain thriving business and residential corridors on Milwaukee’s near west side. For non-cocktail drinkers, Charlie will also be pouring his favorite beer, Leinenkugel’s, during the charity happy hour Sept. 13.

“Charlie is Wisconsin through and through and giving back to the community is in his, as well as our DNA,” Hughes said. “We couldn’t think of a better guest bartender or charity to kick off this new community-build initiative. For us, it’s all about ‘Local Helping Local.’ That and ‘Crafted Together’ are the guiding principles that we founded Central Standard on.”

Curling Gold Medalist Matt Hamilton has also agreed to make an appearance behind the Crafthouse & Kitchen bar as a “Cocktail-for-a-Cause” guest bartender in the coming weeks.

“We are honored to have Charlie and Matt among our first guest bartenders for charity,” McQuillan said. “We’re also looking for others to get behind the bar to spotlight and support their favorite nonprofits.”

To inquire about serving as a future guest bartender to benefit a local charitable cause, please email your contact information and favorite charity to info@thecentralstandard.com.

Charlie Berens
Charlie Berens

Brandy Old Fashioned Month kicks off Tuesday at Central Standard

Old Fashioned Month

Returning to work after a long weekend can be rough. But Central Standard co-founders Even Hughes and Pat McQuillan are helping folks to take the edge off with a very special happy hour that celebrates Wisconsin’s favorite cocktail: the brandy old fashioned.

Having worked with the Wisconsin governor’s office to proclaim September Wisconsin Brandy Old Fashioned Month and the first day of fall (Sept. 22 in 2022) as Wisconsin Brandy Old Fashioned Day, the partners are kicking off the month-long festivities by inviting Wisconsinites to join them at the Crafthouse & Kitchen on Tuesday, Sept. 6 from 4 to 6 p.m. for a complementary old fashioned.

“There’s no better way to commemorate Wisconsin Brandy Old Fashioned Month than raising a free glass of our famed Old Fashioned featuring our North Wisconsin brandy,” notes McQuillan.

But that’s not all.

“For us, there is so much to celebrate this September,” says Hughes. “There’s Brandy Old Fashioned Month, the return of football session, the unveiling of our new fall menu and so much more,” Hughes said.

Along with the new fall menu, which is expected to drop soon, Central Standard is also rolling out a number of September specials which help to celebrate Brandy Old Fashioned Month.

Guests who visit the Downtown bar and restaurant will find a new specialty old fashioned cocktail menu, commemorative t-shirts and posters and the opportunity to revisit Freese’s Candy Shoppe’s Wisconsin State Fair-famous old fashioned s’mores on a stick.

The dessert, which received high praise at this year’s Fair, will be available on the menu at Central Standard throughout the month of September.

“If you haven’t tried an Old-Fashioned S’Mores on a Stick yet, you’re truly missing out on one of the highlights from this year’s state fair,” McQuillan said. “We’re excited to bring a limited-run of them to the Crafthouse for Brandy Old Fashioned Month and support another local, family-run Milwaukee company.”